The Drudge Report Fell Hard for This Fake Bloomberg Pizza Revenge Story - Dashiell Bennett - The Atlantic Wire

Plenty of people fell for a harmless, Onion-esque satire about pizza on Thursday night, but the biggest fish reeled in by the the humor site that likes to reel in big fish appears to be Matt Drudge. For a few brief shining moments on Friday morning, The Drudge Report's splashy top story linked to a "news" report about New York Mayor Michael Bloomberg that is not even close to being true.

The story appeared Thursday on The Daily Currant, a satire website that traffics in headlines that are slightly more believable The Onion, but not quite as funny as The Blaze. The Currant previously caught another influential conservative news site, Breitbart.com, believing that Paul Krugman filed for bankruptcy... shortly Breitbart and others called out a Washington Post blogger for taking the bait on a Current story about Sarah Palin. As for this latest game of gotcha, there were plenty of Twitter and Facebook users who passed around the Bloomberg story believing it to be true, but it had pretty thoroughly been debunked by the time it made it Drudge on Friday morning. Yet, he (or an editor) still made it the site's lead story and even tweeted out the link. It lasted only a minute or two, around 8 a.m. Eastern, before the error was realized and the story replaced. (The tweet is still out there for now.)