MSNBC shakes up primetime schedule | Media Life Magazine: "MSNBC is moving ‘The Ed Show’ to weekends and bringing in Chris Hayes to take over the 8 p.m. slot, the latest primetime shakeup on the channel following Keith Olbermann’s exit two years ago.
Hayes has been hosting a weekend morning program on MSNBC called ‘Up With Chris Hayes’ for the past year.
He takes over a slot that belonged first to Lawrence O’Donnell and then to Ed Schultz following Olbermann’s stormy departure in 2011.
‘Ed’ will end its run Thursday, and Hayes’ as-yet-unnamed program will debut April 1.
‘Ed’ has been averaging just over 1 million total viewers in the timeslot, including 249,000 in the key news demographic of adults 25-54, according to Nielsen.
That’s well behind what cable news leader ‘The O’Reilly Factor’ averages on Fox News Channel in the same timeslot. And it’s also fewer than the 339,000 in the demo that MSNBC’s top primetime program, the 9 p.m. ‘The Rachel Maddow Show,’ commands.
Schultz announced his move to weekends last night during his show. Starting in April, ‘Ed’ will expand to two hours from 5 to 7 p.m. on Saturday and Sunday,"
(Via.)
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